1. Every employee is in customer service - all the way down to the guys changing the trash bags. It's amazing how committed they are to this.
2. They manage the quality of your experience from beginning to end. They leave absolutely nothing to chance. They built their own highway system down here for heavens sake. Just to make sure that the feeling you get when you drive through those arches and the signage to get you to the right places is absolutely perfect.
3. They're a cult ... or something... I mean it's just scary... these guys are going to rule the world someday... and I for one... just might follow them...
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